CUSTOMER SUCCESS STORY
Turning Raw Data into Strategic Insight — Professional Beauty Group
Professional Beauty Group faced fragmented data across HubSpot, event registration tools, and spreadsheets, making marketing performance hard to track and slowing decisions.
We built a tailored Customer Data Platform (CDP) in just 30 days, unifying all data sources into a single, reliable hub. The solution included a live real-time dashboard, automated data cleaning and reporting, and RFM segmentation with lead scoring for personalised campaigns.
Impact:
• Cut data and analytics costs by 62%
• Saved 15 hours per week through automation
• Enabled faster, data-driven decision-making
What they said:
“The Professional Beauty Group has had the pleasure of working with CX Data over the last two years to improve the quality of our data and gain a deeper understanding of our audience. CX Data delivered a complex RFM data segmentation, implemented a customer engagement workflow into our CRM, and integrated all of our exhibition data into a live dashboard, giving us instant insights into our campaign performance.
AJ has shown exceptional expertise in data analytics, bringing innovative solutions that have significantly improved our decision-making processes and efficiency. Their ability to communicate complex data concepts clearly and their collaborative approach have ensured long-lasting benefits for our team. Thanks to AJ, we’ve seen measurable improvements in our operational efficiency and strategic planning. I highly recommend CX Data for top-tier data consultancy services.”
- Chloe Monina, Marketing Director at Professional Beauty Group
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