We had been searching for an ecommerce analytics solutionfor over four years.Like most ecommerce businesses, we manage a large volume ofcustomer, order, product, and behavioral data. While all that data existedwithin our systems, extracting anything meaningful meant manually exportingdata into Tableau, Excel, and Alteryx just to begin analysis.

That process was:
- Very manual
- Very stagnant
- Extremely time-costly
- Highly technical, requiring deep reporting expertise just todefine the correct formulas

It wasn’t scalable. It wasn’t accessible. And it certainlydidn’t empower fast decision-making.Before meeting AJ at CXDATA, I had genuinely concluded thatthe best option available to us was exporting data from our ERP into Excel andstart building it out ourselves but needing to pay for a full-time data analystin house.

CX DATA was the first platform that felt lightweight, intuitive, and genuinelyoff-the-shelf, while still being incredibly powerful.
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It removed the intimidation factor around data. Instead of us trying to understandcomplex tooling, CXDATA understands the business.

Just as important is the company culture. CXDATA feels like a true partnership. Theycare, they think proactively, and they advise us on their own initiative. Foryears, we felt alone - and often intimidated - when it came to truly understanding our customers and how to offer the very best service. CX DATA changed that.

PetShop.co.uk is a bootstrapped, self-funded business. Over the last 15 years, we’ve grown to become the UK’s largest independent online pet shop, competing directly with Amazon and Pets at Home. We enjoy being the underdog in this David vs Goliath space - but that also means there is no margin for error. We operate in low-margin, FMCG, commodity products. Every non-ROI activity hurts.

CX DATA has given us new confidence to grow faster by allowing us to clearly understand things like:
- The true ROI of voucher codes
- Which SKUs are genuinely the most profitable
- Where value is really being created across the business
- It also has helped simplify our GA4 data into a unified platform

The only way we can outperform much largercompetitors is by:
- Delivering the best possible customer experience
- Offering the best prices
- Making smarter, faster, data-led decisions

CX DATA empowers us to truly understand what’s happening in the business - targeting the right customer, at the right time, with the right message and promotions. Because of CXDATA, we’ve been able to become more profitable, which in turn allows us to pass bigger savings on to our pet-parent customers. That’s critical to our mission.

"CX DATA has been a such a catalytic step forward for PetShop.co.uk. We can’t imagine not having CX DATA as part of our tech stack, and I would highly recommend CX DATA to any ecommerce business.

it’s off-the-shelf dashboards or bespoke reports tailored specifically to our multi-brand online pet food business, CXDATA has delivered exactly what we need.
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What really stands out is the experience of the team. Having worked across D2C, B2B, and B2C businesses for years, they instantly get it. They don’t need lengthy technical explanations - or much input from us at all. They lead. They are the data experts, and that shows in every interaction."

Adam

CEO & Founder, PetShop.co.uk

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CX DATA is not just another analytics platform. It’s a commercial decision-making engine.